Workplace Branding & Signage
Year
2013–2025
Client
Mastercard
project scope
Environmental Graphics, Branding & Identity, Signage & Wayfinding, Print Production
challenge
The challenge was to apply Mastercard’s signage guidelines across 36+ global workplaces, ensuring brand consistency while adapting to varied spaces, layouts, and local needs. Each location had unique spatial constraints and architectural differences requiring careful adaptation while maintaining strict brand consistency.
Global brand harmony across 36+ workplaces
SOLUTION
I created branding and signage for over 36 workplaces following the Mastercard Signage Guidelines to build global brand harmony and consistency.
I built out signage packages for typical applications at key touch points along the path of travel or within the space where brand identification and/or orientation is required. This includes everything from room IDs and wayfinding to waste decals.
I created large-scale brand graphics to add high-impact brand presence on feature walls and glass partitions. Each wall incorporated local flavor from multiple global locations. These large-scale files were prepared for print production and I worked closely with the printer to ensure appropriate files and sizing were achieved.
Locations
Domestic
Arlington · Boston · Kansas City · Miami · New York City · O'Fallon · Purchase · San Francisco · Seattle · St. Louis
International
Amsterdam · Athens · Bogotá · Buenos Aires · Cairo · Dublin · Germany · Gurugram · Jakarta · Johannesburg · Kuala Lumpur · Lisbon · London · Mexico City · Mumbai · Paris · Pune · São Paulo · Singapore · Stockholm · Tokyo · Toronto · Vancouver · Vienna · Warsaw