Rugby World Cup
Year
2015, 2017, 2019, 2022, 2023, 2025
Client
Mastercard
Project scope
Experiential Design, Branding & Identity, Signage & Wayfinding, Marketing & Advertising, Digital Design, Print Production
challenge
Mastercard is a Worldwide Partner and Preferred Card provider of the Rugby World Cup, supporting both men's and women's tournaments with a focus on enhancing fan experiences. Mastercard needed a dedicated space for cardholders to access exclusive, once-in-a-lifetime experiences.
Award-winning hospitality at the world's biggest rugby event
solution
I partnered in the curation of award-winning hospitality areas and private boxes to deliver Priceless experiences to cardholders. We designed cohesive spaces that seamlessly blended Mastercard and World Rugby brand assets.
Interactive usage guidelines were developed to help customers and merchants activate sponsorship rights and ensure consistency across the brand.
