New West Fly Co
Year
2025
Client
New West Fly Co
project scope
Branding & Identity, Product Design, Print Production
challenge
New West Fly Co. creates custom fly rods, proudly made in the USA, on the banks of the Yampa River in Steamboat Springs, CO. They needed a logo to represent their brand.
A modern take on Western fly fishing
solution
Founded by an angler seeking more creativity and craftsmanship in the market, the company focuses on building high-quality gear that connects anglers to their environment through performance and storytelling.The logo for New West Fly Co. was designed to reflect the brand's roots in the western mountain town of Steamboat Springs, Colorado, and the journey of turning a personal passion into a business.
The final system was applied across handcrafted fly rods and custom-designed apparel, ensuring a cohesive and authentic brand presence.
Multiple versions of the logo were developed to ensure flexibility and consistency across various applications, allowing the identity to adapt seamlessly to product, apparel, digital, and print environments while maintaining a cohesive brand presence.
