Spain's Great Match
Year
2018
Client
ICEX / Foods and Wines from Spain & Trade Commission of Spain in New York
project scope
Experiential Design, Branding & Identity, Signage & Wayfinding, Digital Design, Print Production
challenge
The challenge was to balance authenticity and brand integrity by translating approved assets into integrated event visuals that worked seamlessly across signage, environmental graphics and promotional materials.
Event identity for a celebration of Spanish wine and gastronomy
Solution
ICEX/Foods and Wines from Spain and the Trade Commission of Spain in New York host Spain's Great Match, a celebration of Spanish wine, spirits, and gastronomy. Using existing imagery and predefined design systems, I thoughtfully adapted and extended the visual language to ensure consistency while still creating a fresh, event-specific experience.
I led the design of a complete suite of event materials from invitations to on-site signage and collateral, ensuring a cohesive visual experience throughout. Digital ads were developed to drive ticket sales and increase event awareness.
